Author Question: The authors found 4 major themes in the beer ads analyzed, one of which was losers. This meant a. ... (Read 35 times)

arivle123 · **on:** Aug 8, 2018

The authors found 4 major themes in the beer ads analyzed, one of which was losers. This meant

a. masculinity is perilous.
b. men who hang out in groups are losers.
c. men who don't drink the beer in the ad were portrayed as unable to get the girl.
d. losers are men who cling to outdated gender norms.

Question 2

The hegemonic form of masculinity is

a. youthful and heterosexual.
b. flexible with regard to gender.
c. changing all the time.
d. often blamed for unrelated social problems.