Answer to Question 1
ANS: A
FEEDBACK: Three approaches to assessing behavior are direct observation, self-reports, and physiological measurements. Many behaviors can be assessed through direct observation. Usually, two or more people conduct the observation to assure accuracy and reliability.
Answer to Question 2
ANS: D
FEEDBACK: Because Skinner was not dealing directly with personality, he really had no interest in assessing it. He did, however, assess behavior. Skinner's approach to assessing behavior is called functional analysis and it involves three aspects of behavior. They are: (1) the frequency of the behavior, (2) the situation in which the behavior occurs, and (3) the reinforcement associated with the behavior.