Answer to Question 1
The Old World references the long-established tradition of winemaking within the European countries. Tradition and Terroir (a French word for a sense of place) are two significant and defining influences for the Old World. While tradition refers to collecting several hundreds or even thousands of years of refinementterroir communicates the unique sense of location that cannot be duplicated elsewhere in the world. Many Old World wine producers believe in these concepts so passionately that majority of their wines are labeled according to the origination of the grapes (geographical labeling) as opposed to the popular New World method of varietal labeling.
Unlike the Old World, New World wine producers aren't bound by traditioninstead they emphasize science in the vineyards and wineries. They offer a freedom of legalities and a sense of a somewhat renegade spirit. These different perspectives can radically alter the style of wine in comparison from what may be produced in the Old World. Instead of trying to replicate a style reminiscent of the Old World, climate variations (beyond the philosophical ones) will also play a role in distinction. New World vineyards are generally in warmer climates coupled with New World's love affair with hang-time, a technique that intentionally leaves the grapes on the vine for an extended period of time.
Answer to Question 2
While social media sites are very popular with younger people some older managers and restaurant owners may not be as familiar with sites of this type. Because that is true younger managers may be able to assist their operations greatly by explaining:
What the popular social media sites are at the time The types of individuals who visit the various sites
How the sites can be used to help market a food service operation
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