How much is enough profit?
A) 10 percent of sales
B) 50,000 per year
C) Enough to keep the owners happy with their investment
Question 2
____________ involves dividing the market on the basis of such things as age, income, gender, family size, stage in the family life cycle, education level, occupation, ethnicity, religion, nationality, and social class.
Fill in the blank(s) with correct word