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Author Question: The length of time for which a cycle menu is written will vary depending on the number of items ... (Read 74 times)

melina_rosy

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on: Aug 10, 2018
The length of time for which a cycle menu is written will vary depending on the number of items being offered.
 
  Indicate whether the statement is true or false

Question 2

Explain the impact of customer psychology on menu development.
 
  What will be an ideal response?


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memslove

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Reply #1 on: Aug 10, 2018
Answer to Question 1

False

Answer to Question 2

Managers creating menus must consider three external factors:target market, competition, and consumer trends. Managers generallychoose from three different psychological approaches when arriving attheir final menu prices. These are low-end value pricing, midrange valuepricing, and upscale value pricing. In low-end value pricing, menu pricestend to be under 10.00, and the most common ending digit for the priceis 9, as in 2.99 . In midrange pricing, menu item prices tend to end in5 as often as in 9, such as 7.95 instead of 7.99 . Customers typicallyperceive both of these prices as above 7.00 and less than 8.00.. Pricesfor the upscale or fine-dining markets tend to end in 0, as in 17.00 . Many managers leave off the dollar sign, the decimal point, and the zeros,and list the menu price as 17 (for 17 dollars) at the end of the descriptionof the product.


melina_rosy

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Reply 2 on: Aug 10, 2018
:D TYSM

tandmlomax84

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Reply 3 on: Yesterday
Gracias!

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