What does the letter I represent in the AIDAcommunication ...

[corkyiscool3328]

What does the letter I represent in the AIDAcommunication concept?
 
  a. Interest
  b. Integrity
  c. Innovation
  d. Inclusiveness

Question 2

Describe the importance of cell phone applications (apps) in marketing.
 
  What will be an ideal response?

[joshraies]

Answer to Question 1

A

Answer to Question 2

The continued creation of new and innovative cell phone apps will likelyensure that this channel's rapid expansion continues. Cell phone apps allowusers to see menus, make reservations, track deliveries, and pay for products.As digital communication steadily moves away from traditional computers andtoward wireless devices, the smaller size and portability of cell phones nodoubt makes them a communication channel that will continue its rapidexpansion.

[corkyiscool3328]

Thanks

[joshraies]

Welcome