State the principles of effective mail-based advertising. What ...

[OSWALD]

State the principles of effective mail-based advertising.
 
  What will be an ideal response?

Question 2

A convention is a meeting or gathering of people who share a similar interest.
 
  Indicate whether the statement is true or false

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Answer to Question 1

While sometimes neglected, traditional mail service can still play a criticalrole in a manager's marketing plan. To be effective, mailing addresses shouldbe handwritten and the pieces should be mailed in colored envelopes usingstamps, not stamp meters. Consistency of look is also important for mailings,so that customers can immediately recognize the mailed piece as comingfrom the same establishment.

Answer to Question 2

True

[OSWALD]

Thank you!

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