Author Question: Because of the wide demographics of your customer, show menus should have a wide choice. Indicate ... (Read 62 times)

schs14 · **on:** Aug 10, 2018

Because of the wide demographics of your customer, show menus should have a wide choice.

Indicate whether the statement is true or false

Question 2

Identify the principles of effective print-based advertising.

What will be an ideal response?

stallen · **Reply #1 on:** Aug 10, 2018

Answer to Question 1

False

Answer to Question 2

Print is one of the oldest and easiest means of business communication. Thebest print-based communication pieces use a simple layout. They send asingle clear message and stress benefits to readers rather than the seller'sproduct or service features.

To increase effectiveness, the best print pieces include pictures and othergraphics. Print pieces use captions when they include photos. Despite thehigher cost, the use of color is highly desirable. Finally, high-quality print-basedcommunication pieces are very carefully proofread prior to theirprinting.