Author Question: A new product is being advertised on television. The woman in the commercial is unnoticed at work, ... (Read 73 times)

jrubin · **on:** Jun 21, 2018

A new product is being advertised on television. The woman in the commercial is unnoticed at work, except when she is introduced to a new employee as an old veteran in the office.. She tries Fountain of Youth skin cream and is soon known by everyone as a young star in the company. The commercial is guilty of ageism because it

a. suggests that success for women can be achieved through appearance rather than competent work.
b. doesn't make an attempt to show older women in positions of authority.
c. supports the idea that older women are invisible and perceived as powerless, whereas younger women are successful.
d. implies that it is more desirable to be attractive than it is to be intelligent.

Question 2

According to the discussion of attitudes about elderly people, a basic issue is that

a. elderly people rarely think about their age, so they are not aware of their limitations.
b. physicians treat elderly patients very well, compared to their younger patients.
c. psychotherapists are the only group of professionals who show almost no signs of ageism.
d. if younger people are ageist, they will avoid elderly people, and so they won't realize that many stereotypes are incorrect.