One variable pricing strategy you tested was offering the fried fish sandwich for 5 during early dinner hours, from 4-5:00pm. Over a month, 40 fish sandwiches were sold during the early hour and 135 fish sandwiches were sold during all other hours.
Is this a good strategy to implement full-time? a. No, because the number of fish sandwiches sold at full price decreased
b. No, because customers will always expect to pay only 5
c. Yes, because the total revenue brought in by using two prices exceeds the revenue generated by using one price
d. Yes, because the contribution margin for the fish sandwich is so high
e. No, because the total revenue when only one price was charged is more than the revenue brought in when two prices are used
Question 2
Using the BCG Matrix analysis method, determine which statement is TRUE:
a. The cash cows are the chicken wrap and grilled cheese
b. The cash cows are the fried fish sandwich and the reuben
c. The star is the grilled cheese
d. The dog is the reuben
e. All of the entre items are puzzles
Modern jawless fish
Fish
Stargazer fish
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