Author Question: Select which of the following statements is FALSE: a. Demand management should only be used ... (Read 19 times)

KimWrice · **on:** Aug 10, 2018

Select which of the following statements is FALSE:

a. Demand management should only be used reactively
b. Duration and price are two strategic levers of Revenue Management
c. Maximizing RevPASH is the goal of an RRM program
d. Demand management uses techniques from both Marketing and Operations Management
e. Proactive demand management occurs when demand is less than supply

Question 2

Methods for managing demand in a restaurant include all of the following except:

a. Smooth demand from peak periods to shoulder periods
b. Alter what types of customers make up demand
c. Encourage demand to shift to more profitable products
d. Optimizing the mix of tables
e. Shift demand to off-peak periods