In the You Don't Get More Natural Than Burt case, the company's ...

[kfurse]

In the You Don't Get More Natural Than Burt case, the company's IMC campaign was based on:
 
  a. Guerilla marketing with street teams
  b. Branded content
  c. Promoting everything natural about the products
  d. The personality of Burt

Question 2

Branded content can be extremely expensive.
 
  Indicate whether the statement is true or false

[maaaaaaaaaa]

Answer to Question 1

d

Answer to Question 2

true

[kfurse]

Thanks for the timely response, appreciate it

[fatboyy09]

TYSM