As a general rule, each frame of a banner ad should have:
a. No more than three words
b. No more than five words
c. No more than ten words
d. No more than seven words
Question 2
When writing copy for the Internet, you should do all but:
a. Present complex ideas with bulleted lists
b. Use headlines with clever wordplay
c. Use highlighted keywords
d. Aim for one idea per paragraph