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Author Question: Verizon Wireless's How Sweet the Sound campaign succeeded because the company: a. Found ... (Read 161 times)

809779

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on: Aug 11, 2018
Verizon Wireless's How Sweet the Sound campaign succeeded because the company:
 
  a. Found meaningful ways to connect with the African American market
  b. Understood that the 50-plus market needs simpler phones
  c. Targeted Hispanics in a unique street campaign
  d. Recognized the LGBT consumers in its market area

Question 2

To understand your target audience, you must factor in demographic aspects such as age, race, and income, as well as psychographic issues such as values, attitudes, personality, and lifestyle.
 
  Indicate whether the statement is true or false


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dlook33

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Reply #1 on: Aug 11, 2018
Answer to Question 1

a

Answer to Question 2

TRUE


809779

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Reply #2 on: Aug 11, 2018
Thanks


dlook33

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Reply #3 on: Aug 11, 2018
Welcome :)


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