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Author Question: Allocating the cost of a syndicated program against the station budget, putting more value on the ... (Read 222 times)

pane00

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on: Aug 11, 2018
Allocating the cost of a syndicated program against the station budget, putting more value on the first plays of the episodes is
 
  a. cash license.
  b. barter.
  c. declining value amortization.
  d. straight line amortization.

Question 2

The rep (rep programmer or national sales rep)
 
  a. works on behalf of the syndicator and sells programs to local stations.
  b. works on behalf of the local station and sells airtime to national advertisers.
  c. works on behalf of the advertiser and purchases local airtime.
  d. works on behalf of the network and purchases syndicated programming.


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firehawk60

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Reply #1 on: Aug 11, 2018
Answer to Question 1

c

Answer to Question 2

b


pane00

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Reply #2 on: Aug 11, 2018
Thank you!


firehawk60

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Reply #3 on: Aug 11, 2018
Always glad to help...


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