The book says radio is essentially a lifestyle medium. Therefore, ...

[krzymel]

The book says radio is essentially a lifestyle medium. Therefore, it is important to
 
  a. know your available budget.
  b. estimate your potential revenue.
  c. understand the self-image of your audience.
  d. change your format according to the time of year.

Question 2

Skew graphs help to show
 
  a. which songs are getting the most airplay.
  b. how successful the morning team's jokes are.
  c. what demographic group each station attracts.
  d. how profitable the station is.

[bigcheese9]

Answer to Question 1

c

Answer to Question 2

c

[krzymel]

Wow, this really help

[Mochi]

Thanks for the timely response, appreciate it