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Author Question: This research presents quantitative information on the media habits of audiences. a. ... (Read 97 times)

shofmannx20

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on: Aug 11, 2018
This research presents quantitative information on the media habits of audiences.
 
 

a. geodemographic
  b. psychographic
  c. demographic
  d. focus groups
  e. call-out



Question 2

In terms of sample-based audience data, a _____________ of 95 means that 95 out of 100 times results can be expected to fall within a certain range of values.
 
 

a. confidence interval
  b. standard error
  c. statistic
  d. range
  e. none of the above



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nanny

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Reply #1 on: Aug 11, 2018
Answer to Question 1

c.

Answer to Question 2

a


shofmannx20

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Reply 2 on: Aug 11, 2018
YES! Correct, THANKS for helping me on my review

Dominic

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Reply 3 on: Yesterday
Thanks for the timely response, appreciate it

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