Concentration of buyers and sellers, product differentiation, and barriers to entry are important criteria used in determining
a target markets
b. geographical market
c. market structure
d. audience niches
e. none of the above
Question 2Electronic media companies operate in a dual-product market, which means they produce or distribute a product to two different sets of consumers. These consumers are
a. audiences and regulators
b. audiences and program producers
c. advertisers and marketers
d. audiences and advertisers
e. none of the above