This topic contains a solution. Click here to go to the answer
« previous next »

Author Question: Shouldn't public relations practitioners keep quiet when there's bad news that could affect the ... (Read 99 times)

RODY.ELKHALIL

  • Hero Member
  • *****
  • Posts: 591
on: Aug 11, 2018
Shouldn't public relations practitioners keep quiet when there's bad news that could affect the performance of their company's stock? Why not let investment analysts discover the news on their own?
 
  What will be an ideal response?

Question 2

Why, in your opinion, did Sunbeam's board of directors issue the remarkable statement that the company's financial report from the previous year might be unreliable?
 
  What will be an ideal response?


Related Topics

Need homework help now?

Ask unlimited questions for free

Ask a Question
Marked as best answer by a Subject Expert

katara

  • Sr. Member
  • ****
  • Posts: 305
Reply #1 on: Aug 11, 2018
Answer to Question 1

As discussed elsewhere in the book, practitioners employed by publicly held
companies face ethical (Chapter 6) and legal (Chapter 15) requirements to
disclose any information that could influence an investor's decision to buy or sell
stock. Even if you put the ethical and legal requirements aside, being less than
honest is just plain bad business. The most important thing a practitioner has is
his/her credibility. Jeopardizing that credibility to artificially boost stock prices
is short sighted and, as demonstrated in this case, potentially destructive.

Answer to Question 2

As discussed in the answer to the first question, there were ethical and legal
considerations. And as discussed, there was the need to reestablish the
company's damaged credibility


RODY.ELKHALIL

  • Member
  • Posts: 591
Reply 2 on: Aug 11, 2018
YES! Correct, THANKS for helping me on my review

hollysheppard095

  • Member
  • Posts: 339
Reply 3 on: Yesterday
Thanks for the timely response, appreciate it

« previous next »
 

Did you know?

The term bacteria was devised in the 19th century by German biologist Ferdinand Cohn. He based it on the Greek word "bakterion" meaning a small rod or staff. Cohn is considered to be the father of modern bacteriology.

Did you know?

All patients with hyperparathyroidism will develop osteoporosis. The parathyroid glands maintain blood calcium within the normal range. All patients with this disease will continue to lose calcium from their bones every day, and there is no way to prevent the development of osteoporosis as a result.

Did you know?

According to the National Institute of Environmental Health Sciences, lung disease is the third leading killer in the United States, responsible for one in seven deaths. It is the leading cause of death among infants under the age of one year.

Did you know?

The FDA recognizes 118 routes of administration.

Did you know?

The most destructive flu epidemic of all times in recorded history occurred in 1918, with approximately 20 million deaths worldwide.

In a public aquarium In a public aquarium
Schemas Affect How We Encode and Remember Schemas Affect How We Encode and Remember
W(illiam) E(dward) B(urghardt) Du Bois (1868–1963) spent his lifetime studying relations between ... W(illiam) E(dward) B(urghardt) Du Bois (1868–1963) spent his lifetime studying relations between ...
Chemicals can adversely affect personal protective equipment (PPE) in three ways: They can permeate ... Chemicals can adversely affect personal protective equipment (PPE) in three ways: They can permeate ...
Oil supply and prices affect the economies of nations Oil supply and prices affect the economies of nations
Prime Numbers & Public Key Cryptography Prime Numbers & Public Key Cryptography
Video: Oxygen transport - methods and oxyhemoglobin

For a complete list of videos, visit our video library