Author Question: Recall the discussion of special events and so-called pseudoevents from Chapter Nine. Was the Yahoo ... (Read 42 times)

Sufayan.ah · **on:** Aug 11, 2018

Recall the discussion of special events and so-called pseudoevents from Chapter Nine. Was the Yahoo billboard tactic a pseudoevent?

What will be an ideal response?

Question 2

Adweek magazine called the special event a live ad. Was the event an advertisement? Would that mean it wasn't public relations?

What will be an ideal response?

miss.ashley · **Reply #1 on:** Aug 11, 2018

Answer to Question 1

The authors of this book would argue that, no, the special event was not a
pseudoevent. The prefix pseudo comes from the Greek pseudes, or fake and
there was nothing fake about an event that drew so much media attention.
Journalists don't cover pseudo-news.

Answer to Question 2

As Juliet famously said, What's in a name? That which we call a rose / By any
other name would smell as sweet. As long as the tactic worked, does it matter
how we classify it? Special events, however, usually are classified as either
publicity or media relations, both of which are part of the practice of public
relations. PRSA certainly believed that the event was public relations, awarding it
a Silver Anvil.