Answer to Question 1
At the very least, anonymous messages suggest senders are honoring values other
than openness and integrity. For many organizations, such behavior could be
considered unethical.
Answer to Question 2
The first step of the process involves the development and maintenance of
credibility. This is done, in part, by a strict adherence to an organization's
values. Based upon the response of KNEA members to the mailings, these
anonymous postcards did not reflect their values. Also, the eighth step, approval,
probably would have prevented the mailings.