This topic contains a solution. Click here to go to the answer

Author Question: Is there a risk in a traditional company such as General Motors adopting cutting-edge communication ... (Read 68 times)

WhattoUnderstand

  • Hero Member
  • *****
  • Posts: 517
Is there a risk in a traditional company such as General Motors adopting cutting-edge communication tactics such as podcasting?
 
  What will be an ideal response?

Question 2

What are the advantages and disadvantages of podcasting?
 
  What will be an ideal response?



Related Topics

Need homework help now?

Ask unlimited questions for free

Ask a Question
Marked as best answer by a Subject Expert

kingdude89

  • Sr. Member
  • ****
  • Posts: 336
Answer to Question 1

If executed correctly, the benefits appear to outweigh the risks. Anytime you can
use a new channel of communication to reach a targeted public  especially one
with the demographics and psychographics of podcast consumers  it is a good
thing. The quote in the case study about the time when ol' Dad put on the
gangsta wear and hoodie, and tried to bust a rhyme is very telling. As is the
case with any public relations tactic, podcasting can be counter-productive if it
isn't executed correctly. In GM's case, the company learned from its initial
experience and improved the quality of its podcasts.

Answer to Question 2

The greatest advantage is that it is a controlled medium. Because the audience is
self-selecting, it is ideal for reaching niche publics. It is also relatively
inexpensive. It is also allows the audience to time-shift and use the medium when
it wants to use it. The disadvantages include the difficulty in measuring the
medium's effectiveness. This is especially true if podcasting is part of an
integrated marketing communications campaign. Because its audiences are selfselecting,
it is difficult to attract publics that are not already engaged in the topic.





 

Did you know?

Thyroid conditions may make getting pregnant impossible.

Did you know?

Ether was used widely for surgeries but became less popular because of its flammability and its tendency to cause vomiting. In England, it was quickly replaced by chloroform, but this agent caused many deaths and lost popularity.

Did you know?

Russia has the highest death rate from cardiovascular disease followed by the Ukraine, Romania, Hungary, and Poland.

Did you know?

Most childhood vaccines are 90–99% effective in preventing disease. Side effects are rarely serious.

Did you know?

Cucumber slices relieve headaches by tightening blood vessels, reducing blood flow to the area, and relieving pressure.

For a complete list of videos, visit our video library