This topic contains a solution. Click here to go to the answer

Author Question: Was Chris Muncy a public? Can a public have only one member? What will be an ideal ... (Read 123 times)

sc00by25

  • Hero Member
  • *****
  • Posts: 596
Was Chris Muncy a public? Can a public have only one member?
 
  What will be an ideal response?

Question 2

Should Rand McNally have issued a news release? Doesn't that seem like bragging?
 
  What will be an ideal response?



Related Topics

Need homework help now?

Ask unlimited questions for free

Ask a Question
Marked as best answer by a Subject Expert

Anonymous

  • Sr. Member
  • ****
  • Posts: 317
Answer to Question 1

As this case demonstrates, yes. But it is just as important to realize that it a
public consisting of numerous of people can begin with just one person: e.g.
Candy Lightner and Mothers Against Drunk Driving. In this case, Chris Muncy
represented not only Parrott but also school aged children everywhere -- a group
that, through the schools, uses a lot of Rand McNally products. This is the kind of
story that resonates with school officials, one of the company's primary publics.
This case suggests that every situation should be decided upon its merits and not
the size of the public involved.

Answer to Question 2

If a company is expected to tell the world when it does something wrong, why
shouldn't it tell the world when it does something right? Rand McNally didn't
purchase ads. Instead, the company prepared a news release and allowed the
news media to decide if the story was newsworthy.




Anonymous

  • Sr. Member
  • ****
  • Posts: 317

 

Did you know?

In ancient Rome, many of the richer people in the population had lead-induced gout. The reason for this is unclear. Lead poisoning has also been linked to madness.

Did you know?

Automated pill dispensing systems have alarms to alert patients when the correct dosing time has arrived. Most systems work with many varieties of medications, so patients who are taking a variety of drugs can still be in control of their dose regimen.

Did you know?

There can actually be a 25-hour time difference between certain locations in the world. The International Date Line passes between the islands of Samoa and American Samoa. It is not a straight line, but "zig-zags" around various island chains. Therefore, Samoa and nearby islands have one date, while American Samoa and nearby islands are one day behind. Daylight saving time is used in some islands, but not in others—further shifting the hours out of sync with natural time.

Did you know?

All adverse reactions are commonly charted in red ink in the patient's record and usually are noted on the front of the chart. Failure to follow correct documentation procedures may result in malpractice lawsuits.

Did you know?

Drug abusers experience the following scenario: The pleasure given by their drug (or drugs) of choice is so strong that it is difficult to eradicate even after years of staying away from the substances involved. Certain triggers may cause a drug abuser to relapse. Research shows that long-term drug abuse results in significant changes in brain function that persist long after an individual stops using drugs. It is most important to realize that the same is true of not just illegal substances but alcohol and tobacco as well.

For a complete list of videos, visit our video library