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Author Question: Unlike public relations, marketing focuses upon relationships with all publics. Indicate whether ... (Read 61 times)

schs14

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on: Aug 11, 2018
Unlike public relations, marketing focuses upon relationships with all publics.
 
  Indicate whether this statement is true or false.

Question 2

Why are team players essential to a successful IMC campaign?
 
  What will be an ideal response?


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akudia

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Reply #1 on: Aug 11, 2018
Answer to Question 1

FALSE

Answer to Question 2

A successful IMC program requires collaboration between proponents of different disciplines.
Members of the IMC team must agree to use the messages and the media that the customers prefer.


schs14

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Reply 2 on: Aug 11, 2018
Excellent

peter

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Reply 3 on: Yesterday
Wow, this really help

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