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Author Question: The process of seeing if an organization is ready for an IMC campaign is called ________. A) a ... (Read 63 times)

bcretired

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The process of seeing if an organization is ready for an IMC campaign is called ________.
 
  A) a communications audit
  B) quantitative research
  C) an IMC audit
  D) focus group research
  E) a reality check

Question 2

Traditional tactics in marketing public relations include ________.
 
  A) blogs and interactive websites
  B) advertising
  C) billboards
  D) All of the above.
  E) None of the above.



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kusterl

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Answer to Question 1

Answer: C

Answer to Question 2

Answer: A





 

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