In their controversial book The Fall of Advertising and the Rise ...

[panfilo]

In their controversial book The Fall of Advertising and the Rise of PR, Al and Laura Ries wrote that ________.
 
  A) PR is more successful than advertising when launching brands.
  B) the days of the advertising industry are numbered
  C) PR has more credibility than advertising
  D) A and B
  E) B and C

Question 2

What is apologia? What are the five strategies for using it?
 
  What will be an ideal response?

[scottmt]

Answer to Question 1

Answer: A

Answer to Question 2

Apologia is the speech of self-defense, used when an individual or organization responds to criticism
from others. It is not necessarily an apology, although it may contain one. William Benoit identified
five apologia strategies: denial of wrongdoing, evasion of responsibility, reduction of the perceived
offensiveness of the act, promise to take corrective action, and mortification-an admission of
responsibility and the seeking of forgiveness.

[panfilo]

Thank you!

[scottmt]

Always glad to help...