This topic contains a solution. Click here to go to the answer

Author Question: In their controversial book The Fall of Advertising and the Rise of PR, Al and Laura Ries wrote that ... (Read 46 times)

panfilo

  • Hero Member
  • *****
  • Posts: 572
In their controversial book The Fall of Advertising and the Rise of PR, Al and Laura Ries wrote that ________.
 
  A) PR is more successful than advertising when launching brands.
  B) the days of the advertising industry are numbered
  C) PR has more credibility than advertising
  D) A and B
  E) B and C

Question 2

What is apologia? What are the five strategies for using it?
 
  What will be an ideal response?



Related Topics

Need homework help now?

Ask unlimited questions for free

Ask a Question
Marked as best answer by a Subject Expert

scottmt

  • Sr. Member
  • ****
  • Posts: 322
Answer to Question 1

Answer: A

Answer to Question 2

Apologia is the speech of self-defense, used when an individual or organization responds to criticism
from others. It is not necessarily an apology, although it may contain one. William Benoit identified
five apologia strategies: denial of wrongdoing, evasion of responsibility, reduction of the perceived
offensiveness of the act, promise to take corrective action, and mortification-an admission of
responsibility and the seeking of forgiveness.





 

Did you know?

The Centers for Disease Control and Prevention (CDC) was originally known as the Communicable Disease Center, which was formed to fight malaria. It was originally headquartered in Atlanta, Georgia, since the Southern states faced the worst threat from malaria.

Did you know?

Chronic marijuana use can damage the white blood cells and reduce the immune system's ability to respond to disease by as much as 40%. Without a strong immune system, the body is vulnerable to all kinds of degenerative and infectious diseases.

Did you know?

HIV testing reach is still limited. An estimated 40% of people with HIV (more than 14 million) remain undiagnosed and do not know their infection status.

Did you know?

In the United States, congenital cytomegalovirus causes one child to become disabled almost every hour. CMV is the leading preventable viral cause of development disability in newborns. These disabilities include hearing or vision loss, and cerebral palsy.

Did you know?

Complications of influenza include: bacterial pneumonia, ear and sinus infections, dehydration, and worsening of chronic conditions such as asthma, congestive heart failure, or diabetes.

For a complete list of videos, visit our video library