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Author Question: Why are news releases considered among the most misused documents in public relations? What will ... (Read 96 times)

dalyningkenk

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Why are news releases considered among the most misused documents in public relations?
 
  What will be an ideal response?

Question 2

Messages and channels can both be considered tactics
 
  Indicate whether this statement is true or false.



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ktidd

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Answer to Question 1

They often have no appeal to the gatekeeper's audience (no local interest) and lack objectivity (too
promotional)

Answer to Question 2

TRUE





 

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