In an effort to generate publicity, a minor league baseball team in Eugene, Oregon, ________.
A) held a manager-for-the-day contest
B) distributed a phony news release as an April Fool's joke
C) had a ballplayer live on a billboard for a week
D) held a social media event
E) gave away free balloons for the kids
Question 2
To generate publicity about the Yahoo Personals online dating service, a Hollywood screenwriter ________.
A) conducted online chats about her love life
B) wrote the script for the movie You've Got Mail
C) lived and dated for three days under a Los Angles billboard
D) allowed a webcam to follow her around for a week
E) took out classified ads in more than 100 newspapers