Answer to Question 1
Values are important at every step of the planning process. Public relations is a values-driven
process. A good public relations plan contributes to the fulfillment of an organization's highest
aspirations: its values, mission, and business goals. At the outset of planning, a public relations
planner has to ask: What values-based outcome do I seek, and are the results I seek consistent with
my organization's values-based mission statement? Understanding a particular public's values is
critical in developing an appropriate message to send to that public. The message should speak to
each public's values while addressing the organization's goals.
Answer to Question 2
Public relations serves as an important link between an organization and the publics important to its
success. Realistic values, missions, and business goals depend upon a clear understanding of
relationships with key stakeholders. Public relations practitioners should help develop those
organizational plans in order to ensure their familiarity with them -- because a good public relations
plan contributes to the fulfillment of an organization's highest aspirations: its values, mission, and
business goals. To be effective, public relations must have easy access to top management.
Young adults usually grieve loss of a role, such as employment or the breakup of a relationship.
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Contact theory indicates that prejudice decreases and relations improve when individuals of ...