What things should one consider in wording survey questions? ...

[washai]

What things should one consider in wording survey questions?
 
  What will be an ideal response?

Question 2

Weighted media cost (WMC) gives practitioners a monetary value of publicity.
 
  Indicate whether this statement is true or false.

[diana chang]

Answer to Question 1

Use language that is appropriate and understood by the public for whom the survey is intended.
Questions have to be explicit with clearly understood meanings. Use words that have clear and
specific meanings. The shorter the questionnaire, the more likely people will participate and
complete it. Avoid bias in the wording or ordering of questions. Don't ask objectionable questions.

Answer to Question 2

FALSE

[washai]

Thanks for the timely response, appreciate it

[ghepp]

Excellent