Canada's Family Channel chose to conduct a campaign against bullying behavior because ________.
A) doing so would boost its ratings
B) it wanted to act on its values
C) children are one of its most important publics
D) B and C
E) All of the above.
Question 2
The central tactic of the Canadian Family Channel's campaign against bullying was ________.
A) a pledge promising to intervene when observing a case of bullying
B) an animated character, Billy the Bully
C) direct mailings
D) a made-for-TV movie on the subject
E) discounts at music stores