Author Question: What is the difference between a traditional and nontraditional public? What will be an ideal ... (Read 71 times)

RODY.ELKHALIL · **on:** Aug 11, 2018

What is the difference between a traditional and nontraditional public?

What will be an ideal response?

Question 2

In a public relations context, define the term public.

What will be an ideal response?

Moriaki · **Reply #1 on:** Aug 11, 2018

Answer to Question 1

Traditional publics are groups with which organizations have ongoing, long-term relationships.
Nontraditional publics are usually unfamiliar to an organization.

Answer to Question 2

A public is any group whose members have a common interest or common values in a particular
situation.