For public relations practitioners, the best reason to run an organizational blog is that
A) It enables a real-time conversation with key stakeholders.
B) It gives managers a heads-up on shutting down negative bloggers.
C) It is artificial and full of execu-babble.
D) It provides a unique listening tool.
E) Both A and D.
Question 2
To use Facebook effectively, public relations practitioners must always remember that
A) Facebook is only a simple blog, so creativity will be limited.
B) the best approach is to dominate the page every day.
C) they may have to shut down contributors at any time.
D) establishing connections takes thought and creativity.
E) Facebook will soon be eclipsed by the next major social media vehicle.