Author Question: Steve Cody recommends all of the following tactics for creating a successful employee blog EXCEPT ... (Read 99 times)

joe · **on:** Aug 11, 2018

Steve Cody recommends all of the following tactics for creating a successful employee blog EXCEPT

A) post infrequently to manage expectations.
B) be transparent.
C) generate as much original material as possible.
D) only link to relevant blog sites.
E) all of the above.

Question 2

Because of the rise of social media, public relations practitioners must

A) listen to facilitate conversations between organizations and their constituents.
B) start using strategic planning tools.
C) rely more on formal opinion leaders.
D) use more news releases to sell products and services.
E) none of the above.