Regarding business crises, it is safe to say that
A) the great majority are expected.
B) the great majority are unexpected.
C) most are smoldering crises.
D) with a plan, the business can deal with nearly any crisis.
E) Both A and C.
Question 2
According to Suzanne Zoda, all of the following are recommended in risk communication EXCEPT
A) begin early and initiate dialogue with publics.
B) hide your concerns until later.
C) understand the needs of the news media.
D) anticipate and prepare for hostility.
E) always be honest.
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