Which of the following is not true about public relations objectives?
A) They should be defined as the means rather than the ends.
B) They can be motivational or informational.
C) They should complement and reinforce organizational objectives.
D) They should be measureable.
E) all of the above are true.
Question 2
Analysis of key messages, number of brochures distributed, or market share increase are all examples of what stage in the public relations planning process?
A) Objectives
B) Strategy
C) Tactics
D) Budget
E) Measurement