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Author Question: The most precise random sampling is usually done from A) lists that give the name of everyone in ... (Read 40 times)

Alygatorr01285

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on: Aug 11, 2018
The most precise random sampling is usually done from
 
  A) lists that give the name of everyone in the targeted audience.
  B) specialized public relations firms.
  C) federal government agencies.
  D) impetus from exploratory focus groups.
  E) precision content analysis.

Question 2

When everyone in the target audience has an equal chance of being selected for the survey, this is known as a
 
  A) nonprobability sample.
  B) benchmark survey.
  C) random sample.
  D) quota sample.
  E) composite sample.
THINK Public Relations ¦ Wilcox, Cameron, Reber, Shin ¦ 2nd Edition
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reelove4eva

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Reply #1 on: Aug 11, 2018
Answer to Question 1

Answer: A

Answer to Question 2

Answer: C


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