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Author Question: Social media offer speed, unfiltered content, two-way communication, and distribution in real time. ... (Read 29 times)

plus1

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Social media offer speed, unfiltered content, two-way communication, and distribution in real time.
 
  Indicate whether this statement is true or false.

Question 2

What are the three defining characteristics of bad publicity?
 
  Indicate whether this statement is true or false.



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ebonylittles

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Answer to Question 1

TRUE

Answer to Question 2

(1) bad publicity can be handled through normal channels; (2) bad publicity has a
tendency to fade quickly from the media's hot topics of the day; (3) bad publicity can be quickly
extinguished if the organization addresses the situation proactively





 

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