Author Question: This theory suggests that when two countries produce the same two goods, it is to the advantage of ... (Read 69 times)

silviawilliams41 · **on:** Aug 11, 2018

This theory suggests that when two countries produce the same two goods, it is to the advantage of both countries to specialize in the production of the good each can produce least expensively.

A) multiculturalism
B) collectivism
C) individualism
D) comparative advantage
E) globalization

Question 2

Idil Cakim, author of Implementing Word of Mouth Marketing, discusses five benchmarks for evaluating consumer PR campaigns. Clearly identify the benchmarks.

What will be an ideal response?

mmj22343 · **Reply #1 on:** Aug 11, 2018

Answer to Question 1

Answer: D

Answer to Question 2

(1) how much a product or topic is being discussed, (2) stickiness the
percentage of people who pass along a message among those who are exposed to the message,
(3) advocacy examines whether a message is deemed descriptive or evaluative, (4) engagement
a qualitative measure of how well users connect with online content, and (5) user action how
many people changed their behavior or had their attitudes and beliefs reinforced as a function of
the online and offline messages they received through consumer PR.