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Author Question: You work for the Chamber of Commerce and are interested in determining how to persuade more local ... (Read 79 times)

wenmo

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You work for the Chamber of Commerce and are interested in determining how to persuade more local organizations to become business partners. You would likely engage PR personnel to undertake what kind of research?
 
  A) marketing
  B) persuasion
  C) advertising
  D) informal
  E) formal

Question 2

What four things must the plaintiff (the wronged individual) prove in a defamation case?
 
  What will be an ideal response?



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kkenney

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Answer to Question 1

Answer: E

Answer to Question 2

(1) the false information was disseminated to more than one person via
print/broadcast media or the Internet, (2) the person who is defamed is identified or easily
identifiable, (3) there is actual damage, and (4) the information is malicious, negligent, and false





 

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