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Author Question: Marshall McLuhan believed that all changes in society and culture are determined by and through ... (Read 73 times)

tatyanajohnson

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Marshall McLuhan believed that all changes in society and culture are determined by and through communication and changes in communication technology, coining the phrase the medium is the message and leading to his theory which is named what?
 
  A) cognitive dissonance
  B) uses and gratification
  C) feminism
  D) technological determinism
  E) uncertainty reduction

Question 2

Which of the following is true of the impact of media tools on PR?
 
  A) it caused a shift from proactive PR to reactive PR
  B) it caused a shift from passive PR to participatory engagement
  C) it clarified the purposes and value of technology in PR
  D) it caused a shift from hands-on PR to hands-off PR
  E) it solidified the practice of top-down PR



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todom5090

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Answer to Question 1

Answer: D

Answer to Question 2

Answer: B




tatyanajohnson

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Reply 2 on: Aug 11, 2018
Excellent


patma1981

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Reply 3 on: Yesterday
Gracias!

 

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