Author Question: What benefits and challenges have resulted from the use of technology in PR communication? What ... (Read 56 times)

c0205847 · **on:** Aug 11, 2018

What benefits and challenges have resulted from the use of technology in PR communication?

What will be an ideal response?

Question 2

Jodi Wolf, president of Paulette Wolf Events and Entertainment, offers seven steps to create an event with less stress. Identify and briefly describe four of the seven steps.

What will be an ideal response?

Melissahxx · **Reply #1 on:** Aug 11, 2018

Answer to Question 1

Benefits of technology use in communication include instant access to
information and people, while challenges of technology use in communication include less faceto-
face communication and fewer strong relationships being developed. Page 80, Difficulty: 2;
Skill: Conceptual

Answer to Question 2

Four of the steps offered were: remember your journalism roots, tighten up the
nuts and bolts, envision your event from start to finish, and make it special. Remembering your
journalism roots means you remember to answer who, what, when, where, and why. Tightening
up the nuts and bolts means you complete a cost-benefit analysis of the necessities of the event
and identify key contacts to begin building relationships. Envision your event from start to finish
means you picture each detail of the event and how those details will appeal to your target
audiences as well as accomplish your goals. Make it special means that you create an event that
will be memorable to those who attend.