In survey research, sampling is
A. the collection of a representative subset of a larger population.
B. the interviewing of a small number of key cultural consultants.
C. participant observation.
D. the collection of life-histories of every member in a community.
E. the recording of the emic perspective.
Question 2
Survey research differs from ethnography in that survey research
A. studies whole functioning communities.
B. is based on firsthand fieldwork.
C. is more personal.
D. focuses on a subset of a larger population.
E. traditionally is used to study small-scale, nonindustrial societies.
Research Methods