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Author Question: Describe McClelland's program to raise achievement motivation among business people. What evidence ... (Read 81 times)

wrbasek0

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Describe McClelland's program to raise achievement motivation among business people. What evidence exists for this program's effectiveness?
 
  What will be an ideal response?

Question 2

Most of the research on personality has been done in the United States and Europe.
 
  Indicate whether the statement is true or false



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bubulittle310@msn.cn

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Answer to Question 1

The program first teaches participants about the concept of achievement motivation. It then teaches people how to score TAT protocols and to think in terms of achievement imagery as often as possible. Finally, it encourages people to think about linking achievement imagery to specific patterns of action.
At follow-up, the people who had participated in the program were more successful in terms of starting new business ventures and employing more people.

Answer to Question 2

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