Author Question: The BharatTextile.com web site has an interesting article about the use of technology in so-called ... (Read 36 times)

jazziefee · **on:** Sep 11, 2018

The BharatTextile.com web site has an interesting article about the use of technology in so-called ''smart garments.'' Read the article to answer the following questions.
Briefly describe International Fashion Machines ''Electric Plaid'' garment. What does it do? How does it work?
Name one smart garment mentioned in the article that was not successful. What was the problem?

Question 2

Although technology has made it easy for fashion marketers to collect and use information about customers to target advertising, such practices have raised privacy concerns. Most people do not appreciate their personal data being sold to other companies. The online Consumer Privacy Guide offers customers ways to preserve their privacy in an increasingly technological marketplace.
What is ''opting out''? Briefly describe the process.
What is the Privacy Toolbox?

lolol · **Reply #1 on:** Sep 11, 2018

Answer to Question 1

Electric Plaid changes colors electronically via thin wires and ink that changes color with temperature.
One possible answer: Levi Strauss attempted to market a jacket with an embedded telephone and MP3 player; it did not hold up in the washing machine.

Answer to Question 2

''Opting out'' is a way to request that a company not use ones personal data for marketing or sharing with other companies. A customer ''opts out'' by telling the company that he/she doesn't want personal information to be used for certain purposes.
The Privacy Toolbox is a directory of privacy-enhancing technologies that consumers can use to help protect their privacy online.