Answer to Question 1
developments in organic farming, new strains of cotton, recycled fibers, non-toxic pesticides, production techniques, and finishing treatments
Answer to Question 2
gray market: fastest growing segment of population, control most money; most neglected by industry and media; post war baby boomers: group born between 1946 and 1964, largest group, fashion has catered to their needs as they have aged; baby busters: group born between 1965 and 1980, lower birthrate, fashion conscious, influenced by models and rock music stars, fashion designers cater to this group; baby boomlet: children, higher birth rate again, impact into 21st century