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Author Question: Discuss the goals of visual merchandising. What will be an ideal ... (Read 71 times)

neverstopbelieb

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Discuss the goals of visual merchandising.
 
  What will be an ideal response?

Question 2

Describe an advertising plan, what it is based on and what it includes.
 
  What will be an ideal response?



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joanwhite

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Answer to Question 1

entice consumer into store and appropriate department; effectively present fashions; show customer how to wear and accessorize

Answer to Question 2

guide for a specific time period based on past experience, present conditions, and future expectations; includes budget and timetable



neverstopbelieb

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joanwhite

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