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Author Question: How does the store define its image? Why is it important? What will be an ideal ... (Read 48 times)

j.rubin

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on: Sep 11, 2018
How does the store define its image? Why is it important?
 
  What will be an ideal response?

Question 2

Name five leading specialty stores.
 
  What will be an ideal response?


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annierak

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Reply #1 on: Sep 11, 2018
Answer to Question 1

retailers must decide on their role in fashion leadership and strive for an atmosphere that is complementary background for merchandise; their merchandise and atmosphere must be inviting to their target customer

Answer to Question 2

see p. 305


j.rubin

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Reply #2 on: Sep 11, 2018
Both answers were spot on, thank you once again


annierak

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Reply #3 on: Sep 11, 2018
Great! Please up vote :D


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