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Author Question: The cost complement is the difference between the retail percent (100) and the _____. a. Markup ... (Read 81 times)

saraeharris

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The cost complement is the difference between the retail percent (100) and the _____.
 
  a. Markup percent
  b. Cost percent
  c. Maintained markup percent
  d. Cumulative markup percent

Question 2

Describe the term exclusivity and its relevance to the fashion market and economy.
 
  What will be an ideal response?



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kalskdjl1212

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Answer to Question 1

a. Markup percent

Answer to Question 2

Exclusivity creates a competitive edge as a retailer or producer is the sole provider of a good or
resource. It takes several forms from private label that is available only at a particular outlet as
the text mentions, Charter Club is exclusive to Macy's, and all of Ann Taylor's products are
private label. Vera Bradley is a national brand but at certain times during the year they may
provide new collections to a particular retailer through negotiated contracts. All of these
agreements provide these stores with a competitive edge that guarantees a certain amount of
customer traffic and business.



saraeharris

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Both answers were spot on, thank you once again




 

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