Author Question: What are the 3 systems used to define particular market characteristics in an effort to assist ... (Read 45 times)

stevenposner · **on:** Sep 11, 2018

What are the 3 systems used to define particular market characteristics in an effort to assist companies in segmentation of societal hierarchy, neighborhood types, and personality traits? Identify the type of segmentation in which each specializes.

What will be an ideal response?

Question 2

Name two well-known trade associations.

What will be an ideal response?

popopong · **Reply #1 on:** Sep 11, 2018

Answer to Question 1

Geert Hofstede - examines basic value difference between cultures.
VALS -utilizes demographic and pyschographic information to explain consumer behavior,
and ClaritasPRIZM -allows companies to understand customers'
product preferences, helps in choosing locations, and offers insight when designing advertising
and promotional strategies.

Answer to Question 2

Cotton Inc., American Apparel and Footwear Association, and the Fashion Council of America